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Regenerating, Repositioning, Rebranding
I’m not going to go on about the Credit Crunch or the Recession. All I know is we have survived these kind of things before and we will survive them again.
A majority of the companies that do go to the wall in a recession are usually businesses that were over stretched financially in the first place and the recession has only speeded up the inevitable.
But companies do survive, and thrive. Companies that were run with a good proportion of common sense, and good management. Companies that were run by people who know, that to survive they must be flexible and continue to do the right things at the right time. Even when those around them are pressing every panic button they have. Which inevitably will fuel the downward spiral into the trouble they are trying to avoid.
Spring Clean
When a recession hits and things are quiet. It’s easy to go from day to day trying to survive, which of course one should.
It’s also a time for reflection. A complete look at your marketing strategy and the way potentially new clients see your business through their eyes. It’s a good opportunity for an overhaul, a spring clean.
Business has always been difficult. But as soon as a company - no matter how small – is set up. They are competing in a global market. With this in mind what people conceive about you within the first few seconds is of more importance than ever before.
Ask Yourself
Take a step back for a moment. And look through another person’s eyes. And answer these questions honestly.
A large percentage of people looking for information, a potential new client will look on the Internet. You will be googled!
What does your website say about your company?
When was the last time it was updated?
When was the last time it was re-designed?
Do you have an online marketing strategy?
The other main source a potential new client will go to for information are specialised exhibitions.
Do you know of any exhibitions that focus on your particular trade?
If you do. Do you use them to your advantage?
If you have one. When was the last time you updated your stand?
When was the last time you analysed thoroughly your printed material?
Finally but most importantly, corporate branding is the foundation of your company. It is what other people see first. It tells them everything about how you as a company work. Efficient branding is without doubt a major key to success.
When was the last time you looked at your corporate branding as a whole and created a strategy?
Have you ever considered repositioning your brand to reflect where you are now as well as taking in your past and your future?
When was the last time you gave your branding a second thought?
If you answered all these question honestly, and you are completely happy with your brand and your position in the market place. And feel that there is no place that can be improved upon. Then please browse elsewhere at your leasure.
If however, you feel that there is always room for improvement and that there are areas that could do with a review. Then contact me for a no obligation meeting, we can discuss where our skills in brand and marketing can help greatly improve the positioning of your company.